Episode #4: The Do’s and Don’ts of Starting/Growing a Coaching Business with Guest Rachel Laymon

In this All Things Endurance podcast episode, host Rick Prince chats with running coach, Rachel Laymon. Rachel is a registered dietitian, certified personal trainer, UESCA-certified running coach, and the owner of Run Well Be Well, a run coaching company based out of Akron, Ohio.

In this episode, Rachel discusses all of the ins and outs of starting a run coaching business. While not every aspect of starting and running a coaching business is discussed, most are and more specifically, a lot of the issues that new coaches face are discussed in this podcast.

Whether you’re on the fence about starting a coaching business, or you have an existing coaching business that you’re looking to grow, this podcast is sure to be a great resource for you!

Thank you for listening!

  • 1:22 – Rachel Laymon’s background
  • 2:38 – Why and when did you start your coaching practice?
  • 7:47 – Was it scary starting off on your own?
  • 8:50 – How many clients do you have?
  • 10:01 – What pain points have you experienced with the growth of your business?
  • 12:28 – What mistakes would you not repeat again?
  • 14:25 – Where are your clients located?
  • 16:48 – Do you train with your clients?
  • 18:35 – Do you ever experience burnout due to running being both your job and your passion?
  • 21:47 – What have been some of your marketing strategies?
  • 29:01 – Do you have any retention strategies for your clients and if so, what are they?
  • 34:23 – How did you determine your pricing structure?
  • 38:31 – Did you ever suffer from imposter syndrome?
  • 41:10 – How do you manage your time?
  • 47:34 – What advice do you have for new coaches with respect to what athletes to take on?
  • 50:46 – What do you consider to be some of the biggest factors of your success as a coach?

Where to Listen

Listen on Spotify
Listen on apple podcasts
watch on youtube