• UESCA Ultra Running Coach
• ISCTE Business School Post-Graduation Sports Marketing Management

• Running (marathon or shorter)
• Ultrarunning

• Beginner
• Intermediate

1-3 years

I started running in 2020, in my late thirties, and came to trail through the long way round. I'm a father and a husband, I live in a city, and I train in Monsanto because that's the hill I have. That shapes how I coach: I know what it takes to fit a long run around family and work, and I know the mountain isn't always nearby.

Alongside the UESCA certification I hold a postgraduate degree in Sports Management and Marketing from ISCTE Executive Education in Lisbon. I write about running, with pieces published in Ultra Running Magazine and Like the Wind Magazine.

The plan has to fit your life, not the other way around. A perfect week on paper that collapses in the real world is worse than a modest one you can repeat for months.

I work with data, TrainingPeaks, load metrics, pace and heart rate zones, but the numbers describe the athlete, they don't replace them. Sleep, work, family and how you feel about the training all belong in the conversation.

Most of my athletes are in their first years of trail running. I know the doubts and the mistakes of that stage because I went through them myself.