Beware of Shiny Objects

What is the most important component to your success as an athlete? Is it the “shiny objects” like super shoes, upgraded aero equipment, or the latest and greatest supplement? We think probably not. Something else may matter more.

UESCA is a Stupid Idea They Told Me

Are some ideas better than others? Of course. But at the end of the day, it is the personal drive, perseverance, and belief in one’s idea that is most important to success.

Keep Moving Forward

Running a business is a lot like racing, but a lot more complicated. To ensure your business grows and prospers, avoid this rookie mistake.

Have Patience

Patience and persistence, often through failures and slow progress, are critical factors for success in your coaching business.

Default to the Experts

To be the best possible coach or athlete, it’s important to understand that you’re likely not an expert on every aspect of endurance sports and therefore should actively source credible experts, and be careful not to just listen to the loudest voice in the room.

Just Start

While it’s easy to dream of starting a coaching business, actually starting one is a different story. In our experience working in the coaching industry, we’ve identified what we think is the main obstacle.

Why Don’t My Clients Work Hard?

If you’re a coach, you’ve likely asked yourself this question. Learn how to better understand your client or athlete so you can maximize the motivation potential.