The Massive Blind Spot of the Longevity Movement

Is the longevity movement neglecting the population that needs it most? Is the longevity movement focused on areas of marginal gains while neglecting the low hanging fruit that has the biggest impact? Likely yes, and that’s why coaches remain of critical importance.

Build Your Business Backwards

When building a coaching business, there is an order of steps coaches often think is right. But it turns out doing things in a different order might be just the ticket to business success.

The Science of the Warm-Up

You generally know that athletes should warm-up before harder efforts. But do you understand why? We take a closer look at what happens in the body while “warming-up” and why it is important.

What is Functional Training?

Commonly mis-defined and misunderstood, find out what functional training actually is and why it is critical to endurance sports performance.

Bet on Yourself

Starting and growing a coaching business is not unlike training for a race. Each requires a fundamental principle called ‘betting on yourself.’ In this article we break down key ways you can Bet on Yourself to achieve business success.

Running and Foot Health

Running and foot health are like two peas in a pod. Or are they? While runners clearly rely heavily on their feet, do they really take steps to ensure optimal foot health? Find out considerations that you should be aware of.

Is Zone 2 Really the Endurance Panacea?

Zone 2 is a trendy topic but how do you sift through all of the discussion to come to the right conclusions? We approach this topic through the lens of what we know scientifically, and a dose of reality to identify what coaches and athletes really need to understand.

10 Differences Between Road Racing and Ultramarathons

When it comes to endurance running and racing and training for events, not all races or distances are approached the same way. Find out how traditional roading racing distances and ultras are different.

Guide: Strength Training for Endurance Athletes

Strength training and strength training for endurance athletes are not exactly the same thing. There are many considerations to take into account for endurance athletes. We cover them here.